Company

Personal training deserves a real operating system.

Why now

The data arrived. The system didn't.

Members generate more health data than ever, from wearables to biomarkers. Goals have shifted from short-term aesthetics to lifelong health. AI can now turn that data into programmes that adapt daily.

But PTs lack the tools to use the data, and gyms lack a system to unify it. Precision Coaching is built to close both gaps: the operating system for personal training, run end to end for gyms across an operating network of 600+ PTs and 400+ locations.

Team

Chief executive

Aaron McCulloch

Long-standing UK personal training figure and sector author.

Chief operating officer

James Lorey

Scaled a national PT network to 600+ PTs across 400+ sites.

Chief financial officer

Jack Worne

Finance and investment background in precision health.

Chief product officer

Craig McNeil

Fitness software and connected hardware.

Chief commercial officer

James Smith

Commercial lead across personal training and fitness technology.

Backed by

Vytal Ventures, with operators and investors from across health, fitness and technology.

Registered office

Precision Coaching is the trading name of AI Precision Ltd
First Floor, Swan Buildings, 20 Swan Street
Manchester, England, M4 5JW